Catanduanes Forum

Living Asia Channel (LAC), a cable/satellite television channel that features the best travel destinations of Asia and the Pacific, its fascinating people and their unique lifestyles, is currently conducting this week a video footage for a high-end production about Catanduanes as an eco-tourism destination.

This yet another intensive promotion of the island as ‘a place to be’ comes on the heels of the Provincial Government’s renewed drive to bolster its natural attractions and position the island as an ideal destination for local and international tourists.

According to Carmel Garcia-Bonifacio, Catanduanes tourism promotions officer, the television production agreement was established between the Provincial Government of Catanduanes through Governor Joseph C. Cua and the CCI Asia Group Corporation, a broadcast content provider, producer of the Living Asia Channel. It starts its video footage here in the province this Thursday, July 9 and will end on Sunday, July 12.

The production will be a 12- 24 minute travel and lifestyle program that will focus on prime tourist spots, culture and heritage, local cuisine and products, local industry & business opportunities.

Part of the production is the release of two DVD complimentary copies of the edited material for non-broadcast use which can be used by the Provincial Government in its road shows, travel marts, and other culture and tourism-centered campaigns of the province.

The video production will be aired Living Asia Channel nationwide, three times a day at seven days or a total of 21 exposures in one week and will be replayed within the year in the television station’s distribution channels.

In Metro Manila, it can be seen in all major cable systems and satellite such as Sky Cable Ch 99, Home Cable Ch 99, Sun Cable Ch 99z, Global Destiny Cable Ch 27, and Dream Satellite Ch 11.

In the provincial area, it can be viewed at local cable providers in major cities and municipalities as well as in Dream Satellite nationwide, Sky Cable Channels and Pilipino Channel Corp.

In the international market, it can be seen via Living Asia Channel in Southeast Asia; Korea, Taiwan and Thailand, www.suncast.com (IPTV) and ww.netvision.com.ph (IPTV).

The Catanduanes Tourism Promotions office, in its concept forwarded to Living Asia, emphasized, among others, for the drumbeating of Catanduanes Island as a distinct place for eco-tourism adventure and its accessibility, being just in the heart of Philippines’ tourism zone.

This promotion campaign spearheaded by the Tourism Promotions Office headed by Carmel Garcia Bonifacio is in support to the executive development program of Governor Joseph C. Cua to market Catanduanes as alternative tourism destination.

Source: Catanduanes Tribune - 08 July 2009